Tecno claimed top spot in 2020 African smartphone market share as it overtook Samsung to become the market leader. Tecno, Itel and Infinix amassed 18%, 12% and 7% respectively in Africa smartphone market share in 2020. It is worth noting that these three brands are owned by a Chinese company – Transsion Holdings.
Transsion has dominated the African market by strategically positioning themselves by offering devices that are suitable and affordable for the African Market. Itel claimed 12% by offering more budget friendly smartphones that its sister brands Tecno and Infinix.
Samsung who had a market share of 18% in 2019 saw it drop to 15% in 2020 no thanks to issues with the supply chain due to the pandemic and a slow reaction towards the end of the year. Things should get better for Samsung this year as it has already launched its new Galaxy A smartphones in multiple markets in the continent.